NEW YORK (AP) — McDonald's is looking to give people a little more wiggle room to customize their orders, as they can at chains such as Chipotle, Five Guys and Subway.
The world's biggest hamburger chain says it's testing a "build-your-own burger" concept in Laguna Niguel, Calif., that lets customers pick from a variety of toppings. Its new Dollar Menu and More also features five sandwiches with different sauces and toppings. And the topic of customization came up at the company's daylong presentation for investors on Thursday.
"Customization represents another important opportunity for our business," said Kevin Newell, chief brand and strategy officer for the U.S.
In particular, Newell noted that McDonald's is equipping its kitchens with new "assembly tables" that can accommodate more ingredients. He said the tables will also help improve the speed of service, which has become an issue for McDonald's as it has expanded its menu.